Project details

SMR Projects / Xypex

Developing UK-relevant branding for a distributor of construction products

SMR Projects distribute Xypex, a crystalline waterproofing solution from Canada, under license within the UK.

Having established strong sales of Xypex, parallel to developing a range of on-site services and additional products, SMR Projects were looking to strengthen their market position for future growth.

Developing a visual approach to clearly communicate SMR Projects’ services and expertise, alongside the powerful and compelling Xypex product capabilities, was imperative.

Positioning the business as a key waterproofing player within the construction sector was a top priority. This process began with the brand look and feel.

There was also a requirement to strengthen the perception of the business from an internal perspective as the company invested in new headquarters. Creating an attractive, multi-use workspace that re-enforced the brand and where employees would feel motivated and inspired, was essential. As well as providing light, airy desk areas spaces, having areas where staff could meet formally and informally, as well as socialise, was equally important.


The Project

  • Parent company logo
  • Sponsorship campaign logo
  • Developing brand design style relevant to the UK market across digital and print
  • Interior scheme and artworks for business headquarters
  • Vehicle graphics
  • Business stationery


See how we helped SMR Projects develop their marketing communications >