Bellaboo delivered

• Brand development
• Interior scheme and artworks
• Business stationery
• Vehicle graphics
• Stationery
• Image sourcing
• Copywriting

Client profile:

SMR Projects distribute Xypex, a crystalline waterproofing solution from Canada, under license within the UK.

The project:

Having established strong sales of Xypex products, parallel to developing a range of on-site services and complementary ancillary applications, SMR Projects were looking to strengthen their market position for planned expansion and diversification.

Developing a visual approach to communicate SMR Projects’ services and expertise separate to but alongside Xypex product capabilities, was imperative. 

• Brand positioning
  This included ensuring that the parent company, SMR Projects, was clearly defined from the product brand, Xypex.
  
  Developing a harmonised but distinct visual look and feel, tone of voice and communication strategy would provide the building blocks for the future growth of the business. A vital step towards becoming a key player in waterproofing within the construction sector. 

• Interior visual scheme and wall art 
  As the company invested in new headquarters, they were looking to create an attractive, professional and motivating workspace.
  
  Providing employees with purpose-designed areas to host client meetings, conduct internal and external training, as well as getting together formally and informally, was essential.

• Communicating product and services 
  Relying heavily on interpersonal contact, the business required a distinctive, memorable suite of printed and digital communications that re-enforced their professional interactions. Ensuring that every touch point adheres to Xypex brand guidelines, as well as being identifiable as an SMR Projects communication, was an important outcome. It was also vital that the technical aspects of their construction business was communicated clearly, effectively and with authority. 

See how we helped SMR Projects develop their marketing communications >

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