Bellaboo delivered

• Brand logo
• Asset development
• Brand positioning
• Copywriting
• Image sourcing

Client profile:

Walker Johnston, a high-quality natural skincare manufacturer, was looking for a brand identity for 'Victor', their first ever product range.

The project:

In a crowded marketplace the product positioning needed to be high impact. Demonstrating the competitive advantage of each skincare formulation, as well as provide a memorable and pleasurable consumer experience, was imperative to securing sales and listings.

• Brand identity 
  Creating a strong platform for this new skincare start up, reflective of the luxury market position, was paramount, whilst also incorporating the values and back story of the brand's namesake 'Victor Johnston'. Victor was the founder's grandfather; a war hero who provided the inspiration for the core values and ethos of the skincare business.

  The resulting brand identity comprised logo, assets and tone of voice. Working together they created an authoritative, stand-out and visually pleasing suite of design elements and text for use across all brand communications.

See how we helped Walker Johnston develop their marketing communications >

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